About
We’re here for you
when you know more is possible.
At Magnetic Copy, we use strategic copywriting to dramatically increase brand recognition, trust, and conversions. If you could be soaring, but your messaging’s falling flat, you’re in the right place.
founder @ Magnetic Copy.
And I’ve heard a lot of stories.
From aspiring AI start-ups, to energetic therapy clinics, to multi-million dollar campaigns – behind every business/organization there’s a human being who needs to reach other human beings – and convince them to trust.
Today, that’s no easy feat.
And that’s why (with the tremendous range of industries I’ve worked with during the past five years), I’ve chosen to focus on high-trust service industries.
Where competition can be fierce.
Skepticism the default.
And if your website is unclear, too salesly, or (ChatGPT-style) generic – you’re bleeding opportunities.
So I don’t take it for granted that you trust me with your project, and my mission is to shape your authentic brand from the ground up – with clarity, thoughtfulness, and precision.
Built on your edge. So it can never sound like anyone else.
Built to align with what your prospects most desire. So selling becomes incredibly easy.
Because there’s nothing I’m more passionate about than helping you – and the world – truly understand your story.
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What makes Magnetic different?
WIth 5+ years of working with multiple brands and marketing agencies, combined with skills absorbed from working alongside master marketers, we’ve set Magnetic apart by doing these things exceptionally well.
- Building foundations + consistency
- Blending voice with conversion optimization
- Seeing the larger business-development picture
“There’s a reason I’ve been working with Ita on projects for over 3 years now and that’s because she is incredibly, fantastically talented. From meticulously combing through research and zeroing in on critical details, to skillfully writing clear, conversational, and wonderfully human copy. Ita always delivers. And it’s always brilliant. If you’re considering hiring her, then please do yourself a favor, be like Nike, and just do it.”
Founder and CEO, CAPE
What we believe
Clarity is critical
If it isn’t clear, it isn’t anything. The first step to building trust is to be crystal clear.
Everyone is human
Remember that we’re communicating to human beings – not wallets – and everything falls into place.
Selling is serving
If you can help people where it matters most – you’re not selling, you’re serving.
“Spot-on
relatable to our target clientele!”
It was a pleasure working with you, Ita. You understood our service and the unique position we have in our market. You did your own research as well and dreamed up a most clever headline. You balanced the need to be sensitive with the need to touch a deep pain point delicately and effectively to create an ad that is spot-on on relatable to our target clientele. Super impressive. I’d be eager to work with you again in anticipation of yet another creative idea to drive home our message.
Chana Gross,
Marketing Director, Circle Care ABA Services
How the world sees you is who you become.
Ready to leave mediocre behind you, and invest in magnetic messaging that will tell your tomorrow story? Let’s get started today!